Now through 9th August, Gala Bingo players have a chance to win “Emma’s Galalala on a super yacht in Marbella”. The offer includes a 5-star getaway to Marbella, Spain with a ride on a private yacht. Special games take place weekly in the Coconut Island bingo room. See the site for more information on how to participate and the terms and conditions associated with the promotion.
“Gala Bingo is all about entertainment and escapism from the day to day and our latest series of ads really encapsulate the fun side of the brand and create an emotional connection with the audience,” said Alison Digges, Gala Bingo brand director.
Phil Coverdale, managing director at Cravens, the creator of the campaign, commented: “Horses, doves, yachts, models, dancers, pomeranian dogs. Our shoot had a lot of crazy parts to pull together. Given our brand is all about ‘happy’ it was only appropriate it was the most fun shoot to be on. Filming in the Costa Del Sol in May of course helps.”
Adam Johnson, lead creative across the campaign, said director, Henry Scholfield, “has done a sterling job capturing these ‘Gala la la’ moments, bringing some great comedy elements to life and raising the bar with this campaign.”
“From first writing ‘Gala la la’ on a notepad to watching this campaign grow and grow as an expression of bingo joy has been a fun filled journey. Gala Bingo are a joy to work with. They have a lot of love for this campaign, as do we.”