Mel B’s contract as the face of Costa Bingo has been renewed as a result of “her successful debut in 2014 on the Costa Bingo site”.
Otherwise known as Scary Spice, Mel was featured in Costa Bingo adverts and in special promotions on the website.
The new ad campaign featuring Mel in a beachy setting should be coming across your TV screens now.
"Mel B made a great impact last year," said Christian Colton, Head of Marketing, Mandalay Media. "She was integral to our site and resonated well with our audience, especially as she became the voice of our bingo caller. We're very excited to continue working with Mel B for a second year at Costa Bingo.”
"I'm very pleased we have re-signed Mel B," said John Kennedy FitzGerald, CEO of Intertain. "She is globally recognized and resonates with our female customers, which is a key focus for Interain. We look forward to a long and successful relationship with Mel B as the company grows in the UK and beyond."
By Glo Wood
